Dr Jayasankar Ramanathan is an Associate Professor of Marketing at IFMR Graduate School of Business, Krea University. His research has been published in journals including the Journal of Business & Industrial Marketing, Marketing Intelligence & Planning, Journal of Brand Management, Journal of Product & Brand Management, and the Journal of Business Ethics. He has taught courses such as Marketing Management, Brand Management, Marketing Research, Consumer Behavior, Services Marketing, Marketing Ethics, and Business Ethics. He received a Bachelor’s degree in Engineering from Birla Institute of Technology and Science, Pilani, Rajasthan. He completed doctoral studies and received the Fellow title from the Indian Institute of Management Kozhikode. Before joining the doctoral program, he was employed as a Programmer Analyst at Cognizant Technology Solutions and was a member of the R&D team at Cognizant Academy. After completing the doctoral programme, he was employed as a Visiting Assistant Professor and then as an Assistant Professor at the Indian Institute of Management Indore and later as an Assistant Professor at the Indian Institute of Management Visakhapatnam. He is a member of the American Marketing Association, Association for Consumer Research, Society for Business Ethics, All India Management Association, and the Institute of Directors.